Conrad Hilton Hamburg
At Conrad Hamburg, everything comes together. Architecture, interior, service, and clothing form one cohesive whole.
The Levante Collection is built on one clear idea. Clothing shouldn’t just look right. It should function as a natural extension of the work itself. Every silhouette, material, and detail is shaped by how it performs throughout the day.
Front of house
Defined a clear and structured visual identity for front of house.
Designed key pieces like the Sophia Short Blazer, Camila Pant and Josephine Dress to shape a consistent silhouette.
Balanced sharp tailoring with softer, more relaxed fits to keep the look refined yet approachable.
Ensured freedom of movement for long, active shifts without compromising on appearance.
Used dark olive in combination with black and white to soften the palette while maintaining a sense of luxury.
Applied subtle jacquard details to add depth and texture without creating visual noise.
Aligned the overall look with the rhythm of guest interaction, from arrival to continuous service.
One clear direction
In contrast, the Josephine Dress introduces a softer, more fluid layer within the collection. The fabric moves gently with the body and catches the light in a subtle way, creating a natural sense of movement within an otherwise structured environment.
Everything within this line is built from one clear vision. Under the direction of our in-house Head of Design, Erin, all silhouettes, patterns and proportions have been developed internally. Each garment is based on original patterns, with fit and functionality at the core from the very first design.
Warm & balanced
Material choices were made with real use in mind. Fabrics are not only selected for how they look, but for how they feel throughout a long working day. By combining different materials, a natural balance is created between structure and flexibility, and between shape and comfort.
The deep olive tone ties everything together. It adds warmth to the overall look and connects seamlessly with the surroundings, while darker accents introduce just enough contrast.
The result is a front of house wardrobe that looks refined and continues to perform throughout the day. Clothing that holds its shape, feels comfortable to wear, and naturally becomes part of the hotel.
Agents Front of House
For agents, the focus shifts slightly. The look remains neat and refined, but feels lighter and more approachable. Every piece within this line is a PERSU. Developed in-house from the same vision.
Take the Lenny Waistcoat, for example. It adds immediate structure to the look, while staying light and flexible. It brings just enough shape without feeling heavy, making it ideal for a role that is constantly in motion.
As a result, combinations like the Cilia tops with the Camila pants feel natural. Less layered, slightly more relaxed, and perfectly balanced. The clothing moves with the wearer.
Flexibility within a consistent look
At the same time, the foundation remains intact. The colours carry through the rest of the collection, and the same line is visible in the fabrics and patterns. This keeps the overall look calm and familiar, even as the styling becomes slightly lighter.
For front of house agents, this means clothing that fits everything the day brings. From welcoming guests at the entrance to guiding them to their rooms, answering questions at the desk, or moving quickly during busy moments in the lobby. These are roles defined by constant movement and direct involvement in the guest experience.
The look stays refined and balanced, but feels more relaxed. Staff move more easily through the space and among guests, while still looking presentable and clearly part of the same cohesive whole.
Doorman & Concierge
The doorman is often the first point of contact with the hotel. Before a guest even steps into the lobby, the first impression is already set. For this reason, we developed a dedicated trenchcoat for this role.
The longer length and clean, tailored lines create a natural sense of formality. At the same time, the materials remain soft and comfortable, allowing the doorman to move easily between outside and inside, in all conditions.
Combined with the Jamerson pants and knitwear such as the Turin pullover, the look stays warm and practical without compromising on appearance.
The result is a look that not only functions, but communicates something about the hotel before the door is even opened.
Porter & Concierge
For the porter and concierge, the look is built around combinations such as waistcoats, blazers and shirts with cutaway collars. The overall appearance remains refined and classic, but feels slightly lighter and more approachable.
The waistcoat plays a key role within this. It adds an extra layer and brings structure to the look, without feeling heavy. This keeps the appearance sharp, while maintaining a relaxed and natural feel.
The blazers and shirts support this effortlessly, creating a calm and consistent line throughout. Everything feels balanced, without ever appearing forced.
The result is a look that is refined, yet remains natural within the environment of the hotel.
Food & Beverage Supervisors
Within food & beverage, everything revolves around speed and precision. The look needed to remain calm and refined, without becoming too heavy. For this reason, a modern interpretation of black pinstripe tailoring was introduced, visible in pieces such as the Julie Blazer, Julian Blazer, and in combinations like the Lexus and Todd sets.
The pinstripe finds its origin in classic tailoring, where it was used to create length and a more streamlined silhouette. It is a pattern that continues to work, as it naturally frames the body and brings a sense of calm to the look. Within this collection, the stripe is kept subtle, adding structure without ever becoming dominant.
Food & Beverage Agents
The choice of collar plays an important role in this. The grandad collar, with its German origin, feels softer and less formal than a classic collar. It makes the look more approachable and modern, without losing its refined appearance.
The fabrics are light and breathable, while still holding their shape. This keeps the clothing looking neat throughout the day, even in an environment where movement is constant.
The fits allow space where needed, especially in trousers and tops, giving the overall look a more fluid feel. The result is a look that stays sharp and well-presented, without ever feeling heavy or restrictive.
Head Mixologist
Within the bar, everything revolves around atmosphere, experience and visibility. It is a space where light, material and movement come together. For that reason, the clothing is allowed to carry a bit more character, while still staying in balance.
The choice for deep green velvet jackets and waistcoats is a deliberate one. Velvet has a unique quality — it responds to light and movement. Depending on the angle and the moment, the colour subtly shifts in tone, allowing the clothing to move with the space itself.
It brings depth and a sense of luxury, without the need for added colour or contrast.
Junior mixologist
At the same time, the foundation remains calm. Combined with clean pieces such as the Harry shirts and Jamerson pants, a clear balance is created between richness and simplicity.
This keeps the overall look refined and controlled, even in an environment that is dynamic and full of energy.
The materials are selected to handle this intensity. They maintain their shape and appearance throughout the day, while remaining comfortable to wear.
The result is a look that stands out at the right moments, without ever taking over.
Heart of the house
Within heart of house, and especially in housekeeping, everything is focused on efficiency.
Rooms need to be cleaned quickly and carefully, beds perfectly made, and every detail finished with precision. Clothing should support this, never get in the way.
The choice for tunics and jersey pants follows directly from this. These silhouettes offer full freedom of movement when bending, reaching and turning.
They are light, comfortable, and remain easy to wear throughout long shifts where the pace stays high.
Maximum simplicity
The materials are practical and reliable. They are made to handle frequent washing, dry quickly, and hold their shape over time. Stains and wear are part of the job, and the clothing is designed with that in mind.
At the same time, the connection to the rest of the collection remains. Through the use of consistent colours and subtle jacquard details in elements like the belt, the overall look stays cohesive.
Even behind the scenes, it feels like part of the same story, without the clothing needing to stand out.
Greta Oto
At Greta Oto in Hamburg, the concept is built around energy, culture and experience. Inspired by Latin American cuisine and atmosphere, the space brings together bold flavours, music, movement and a layered interior. It is a place where the evening unfolds gradually, and where guests become part of the rhythm of the room.
Within this setting, the collection becomes more relaxed, more expressive, and clearly part of that experience. Where other spaces call for calm and structure, here there is room for movement.
The choice for all-black bases creates a strong and quiet canvas, allowing handwoven Aztec and Ikat influences to emerge subtly. Not as decoration, but as an integral part of the story, connecting the clothing directly to the cultural identity of Greta Oto.
service
The silhouettes are designed to move with the body. Pieces such as the Oto Ikat Flex tops and pants, along with the more relaxed blouses, follow the wearer rather than shape them.
Within the context of Greta Oto in Hamburg, where the space is defined by movement, music and a constant shift in energy, this approach becomes essential. Staff move through the room as part of the experience, not separate from it.
This creates a natural flow in the clothing; something that is immediately visible in the way the team moves through the space. There are no rigid lines that restrict, only soft forms that support and adapt.
Hostesses
The materials enhance that feeling. Fabrics fall smoothly, carry a light structure, and remain comfortable throughout long shifts. At the same time, they hold their appearance, maintaining a balance between function and elegance.
For the hostesses at Greta Oto in Hamburg, this balance is essential. They are often the first visual touchpoint within the space, setting the tone as guests arrive and move through the room. Their presence needs to feel natural, yet distinctive.
The woven details add depth without taking over. They introduce texture and character, subtly referencing the cultural foundation of the concept. Because they remain understated, they reveal themselves up close, adding interest without ever becoming dominant.
Executive & Sous chefs
The kitchen of Greta Oto forms the beating heart of the concept. Everything here revolves around experience, rhythm and the interplay of cultures and flavours. Influences from Latin America and Aztec traditions are present throughout, not only on the plate, but in the energy of the space itself. It is a kitchen where fire, texture and bold flavours come together.
Within this environment, clothing needs to do more than represent. It has to support, move with the wearer and keep up with the pace of the day. For this reason, Le Nouveau Chef was selected, a Dutch brand known for its modern approach to chefwear and its focus on quality and comfort.
The executive chef wears the Alain jacket in petrol. A colour that stands out, while bringing a sense of calm. It creates a clear sense of leadership within the kitchen, without overpowering the overall look. The fit is comfortable and functional, designed for long days where focus and control are key.
Greta Oto kitchen
The rest of the brigade works in the Julian chef jacket in white. Clean and bright, yet far from standard. The modern cut allows for movement without losing structure, essential in a kitchen where speed and precision define the day. The white brings clarity and sharpness, while subtly reflecting the pace and intensity of the environment.
Combined with the Davos apron in petrol, a strong contrast is created that adds immediate depth. The apron offers protection, but also character. It breaks up the white in a subtle way and visually connects the brigade to the executive chef, while maintaining a clear sense of hierarchy.
The result is a kitchen that feels coherent and composed. Layered, recognisable and in balance. Clothing that moves with the work, while contributing to the overall identity and story of Greta Oto.
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