Insights and inspiration from our designers
Explore the world of tailored corporate fashion, sustainability and brand identity. Discover the stories and expertise behind our work.
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Corporate FashionWhy rules for corporate clothing matterAnyone working in hospitality, service, or production has seen it happen. An employee shows up wearing something slightly different, forgets a required item, or arrives without the right shoes. It may seem minor, but rules for corporate clothing exist for a reason. They create clarity, consistency, and safety. Not just for appearance, but for employees, guests, and the employer alike. Clear rules help everyone understand what is expected and why.
April 8, 2026 1 minute read -
Corporate FashionClothing advice for funeral directorsClothing for a funeral director requires more than a neat appearance. In a profession where trust, calmness and respect are essential, clothing plays an important role in how families experience the moment. What does a funeral director wear? The answer goes beyond simply choosing dark formal attire. It is about professionalism, comfort and an appearance that supports without drawing attention.
Funeral director clothing is therefore not just workwear. It is part of the service itself and contributes to the atmosphere that surrounds one of life’s most emotional occasions.
April 8, 2026 3 minutes read -
Corporate FashionWashing workwear is simply part of the jobIf you work in hospitality, you don’t need instructions to know what happens after a long shift. Workwear goes straight into the washing machine. Coffee spills, a drop of wine, kitchen smells, or makeup that’s been working just as hard as you have. Washing workwear isn’t an occasional task, it’s a constant one. Often several times a week, usually at 40 or 60 degrees. And the next day, that same uniform is back in action. That’s why good workwear needs to be designed for repetition, not just for the first wear.
April 8, 2026 1 minute read -
Corporate FashionInspired by timeless designer tailoringWhen designing trendy corporate clothing, we often look to designer brands that have mastered tailoring for decades. Names like Giorgio Armani, Tom Ford, Brioni, and Ermenegildo Zegna are known for balance, proportion, and quiet confidence. Their designs never rely on excess, yet they are instantly recognisable. That sense of understated strength is a constant source of inspiration for our designers.
April 8, 2026 1 minute read -
Corporate FashionWhat is corporate fashion?Corporate fashion is more than just workwear. It’s what people wear when they represent a brand in real life. And when you design it for a living, you learn quickly that great corporate clothing isn’t about looking perfect on a hanger. It’s about feeling comfortable at 8:30 in the morning and still doing its job at 6:00 in the evening. Corporate clothing includes everything employees wear during work to represent an organization, from blazers at a hotel reception to aprons in hospitality or polos in retail. These garments need to look professional, but they also need to survive real working days, long shifts, movement, and frequent washing.
April 8, 2026 1 minute read -
Corporate FashionLuxury workwear that strengthens your brandLuxury workwear is never just about clothing. It is about presence. It is about the feeling a guest has when they walk into a space and are welcomed by a team that looks composed, confident and aligned. In environments where experience matters, what people wear becomes part of the story you tell.
The right corporate uniform does more than serve a practical purpose. It communicates quality before a single word is spoken. It sets the tone. It reinforces your positioning. And most importantly, it builds trust.
April 8, 2026 2 minutes read -
Corporate FashionRepresentative workwear that strengthens your brandRepresentative workwear is more than clothing. It is one of the most visible expressions of your brand identity. Before a conversation even begins, appearance already communicates professionalism, structure and attention to detail. The way your team presents itself shapes expectations and influences how customers, guests and partners perceive your organisation.
When representative workwear is thoughtfully designed and consistently implemented, it becomes a powerful branding tool. It creates unity, builds trust and reinforces your company’s positioning in every interaction. Clothing is no longer just functional. It becomes part of the experience.
March 25, 2026 4 minutes read -
Corporate FashionClothing certifications: everything you need to knowClothing certifications have become increasingly important in the fashion and textile industry. Where price and design once dominated purchasing decisions, companies and consumers today want clarity about origin, production methods and environmental impact. Certifications provide that clarity.
But which clothing certifications actually matter? What do they stand for? And how do they influence sustainability and quality? Understanding clothing certifications helps organisations and consumers make informed decisions in an industry that can otherwise feel complex and opaque.
In this guide, we explain what clothing certifications are, explore the most recognised standards in the textile industry and examine how they impact sustainability, transparency and product integrity.
March 13, 2026 5 minutes read -
Corporate FashionSustainable workwear: choose quality and responsibilitySustainable workwear is no longer a passing trend. It has become a conscious choice for organisations that look beyond appearance alone. Of course, uniforms need to look professional and feel comfortable. But today, companies increasingly ask a deeper question: how long will this clothing last, and how responsibly has it been developed?
Sustainability is not about a label. It is about quality, longevity and thoughtful design.
March 12, 2026 1 minute read -
Corporate FashionHow big should a logo be on corporate clothing in hospitality?In hospitality, everything is about experience. Guests notice details. They sense atmosphere. They judge presentation within seconds. That’s exactly why the question how big should a logo be on corporate clothing matters more than it seems.
A logo that is too large can disrupt the refinement of a uniform. A logo that is too small loses recognisability. The right size creates balance between brand visibility and elegance. In hotels and restaurants, corporate clothing is not a marketing billboard. It is an extension of the interior, the concept, and the brand identity. The logo should be present, but it should never shout.
March 12, 2026 3 minutes read
Working towards a sustainable future.
At PERSU., we design workwear that combines style, comfort, and sustainability. As a workwear supplier, we create beautiful garments with a minimal ecological footprint.
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Produced in Europe
Craftmanship close to homeBy staying close to the source, we aim for a sustainable approach. Every step in our process meets strict European quality standards.
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Sustainable materials
Responsible productionWe work with sustainable materials without compromising on quality. Each material is carefully selected based on its origin, lifespan, and environmental impact.
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Circular economy
80% circular by 2035We are committed to reducing our ecological impact by designing workwear that fully meets the NTA 8195 standard for circularity.









